Buy-in. Processes. Corporate inertia. These are all things that can kill great ideas and squash innovation. In this session we will go over methods of success and tools to bring your great ideas to the light of day. This is for anyone that has struggled to win hearts and minds, struggled with bureaucracy, or felt like a politician in your company. Learn from techniques that work, ways to get support and comfort in picking your battles.
Ashley Hathaway is a product manager who believes great design is great business. She excels in distilling large ideas into executable visions. Her previous role as a UX designer and front-end developer help her develop the product vision. Her process is rooted in scalability and collaboration while always maintaining a sense of humor.