Senior Director of Demand Generation & Digital Marketing

at Puppet, Inc. Remote, North America

Hi, I’m Devin Davis, VP, Corporate Marketing and Communications, at Puppet,

I’m looking for a Senior Director of Demand Generation & Digital Marketing to join our team to lead our digital marketing efforts and be responsible for the strategy, execution and outcomes of integrated paid digital programs that drive awareness, new business, and usage growth across all of our products and services. We are looking for someone who is creative and can think big, as well as detail-oriented and capable of building, executing and measuring digital programs with a focus on increasing pipeline, using both traditional and non-traditional tactics and a focus on driving outcomes most of all. This position will play a key role in driving awareness, engagement and advocacy across the buyer’s journey and sits on the marketing leadership team.  

Meaningful work you’ll contribute

  • Create and evolve an integrated, global, cross-channel digital strategy focused on driving demand. This includes leading a team, building processes, capabilities and insights to drive greater engagement and conversions.
  • Build digital campaigns, both tactical campaigns for contact acquisition and event registration as well as  evergreen, multi-channel pipeline building audience campaigns. 
  • Execute integrated, multi-channel campaigns to increase awareness, achieve or exceed new business pipeline targets, drive expansion at existing customers and increase product usage globally through paid media channels.
  • Manage and grow a focused demand generation and digital team along with our digital agency. Set strategy, manage budget, interpret results and adjust strategy on a weekly basis.
  • Partner with our RevOps team to ensure the right digital foundation is in place to measure campaign performance and impact.
  • Use customer/buyer pains and needs to formulate successful go-to-market strategies, developing the appropriate mix of paid and organic tactics (in partnership with other channel stakeholders) and aligning channel, content, creative and copy to deliver highly engaging digital experiences with a focus on increased demand and ongoing engagement.
  • Work with marketing leadership, the digital team and the larger marketing organization to ensure everyone understands the strategy and campaign and is delivering you what you need to succeed. 

You are… 

  • A team player. You work well with people across all functions of the business.
  • Seasoned leader who has driven strong team alignment and culture, has functioned as a player-coach.
  • Scrappy and self-directed. You are skilled at autonomously driving projects in a startup environment while having a ton of freedom and creativity to continue moving forward. You roll up your sleeves and drive execution and results. 

Valuable experiences and skills you’ll bring to Puppet 

  • 10+ years in B2B tech marketing with global experience in security, cloud computing, and IT automation.
  • Thorough understanding of account-based marketing and sales motions targeting enterprise companies.  
  • Understanding and experience with marketing technologies and experience in evaluating and recommending best practices, tools and processes drive demand generation success
  • Understanding of the buying behavior of IT leaders in large, enterprise companies.
  • Experience with integrated paid digital programs across the buyer’s journey and a solid understanding of how to reach and engage audiences.
  • Experience creating campaign material (campaign creative) and an integrated, multi-channel campaign.
  • Experience with media vendors and paid digital programs (e.g. Google, LinkedIn, FB, and others)  inmericas, EMEA and Asia Pacific.
  • Experience managing a paid digital agency (primary interface to the vendor).
  • Experience leading and mentoring a digital marketing team

Bonus, but not required (shout about it in your application if you have experience):

  • Experience working at a startup or high-growth organization.
  • Experience with open source software communities.

We are hiring at various experience levels and we’re particularly interested in having a diverse team with a broad set of skills and viewpoints. If this seems like your dream job, but you’re not sure if you qualify, apply anyway!

 

*Visa Sponsorship

Please note, this position is not eligible for visa sponsorship.

About Puppet

Puppet’s core mission is to eliminate soul crushing work. We created the industry standard for managing infrastructure as code. And we didn’t stop there—our product portfolio has grown to help organizations automate across their entire software delivery lifecycle. With more than two-thirds of Fortune 100 companies using Puppet’s open source or commercial products, our code is helping power thousands of organizations across the world.

As the industry leader in DevOps solutions, we realize that our success is a collective effort; all made possible by the incredible people working here, our customers, partners, and Puppet community. Our culture is built on positivity, diversity, inclusivity and support—and we seek people who are resilient, entrepreneurial-minded, team players who continually strive to be incrementally better every single day. In our work together we aim to be curious, accountable, empathetic and, above all, collaborative. If this sounds like the environment you’d thrive in, why not say hello?

Learn more about Puppet by checking out the values we live by and the awesome benefits and perks we offer employees!

Puppet is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, ancestry, age, veteran status, disability, or any other protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact +1-877-575-9775 for assistance.

Please see Puppet's privacy policy here.

An equal opportunity employer

Puppet is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, ancestry, age, veteran status, disability, or any other protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 877-575-9775 for assistance.

Staffing agencies: We do not accept unsolicited resumes. If you are not an approved Recruiting Partner and have not been approved to submit candidates for specific positions, we will not accept your submission. If you submit anyway, we will consider it a gift, free of charge! If you are interested in becoming an approved Recruiting Partner, please call us at 877-575-9775.

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